MassURC
The annual Massachusetts Undergraduate Research Conference (MassURC) brings together undergraduate students from the 28 public colleges and universities within the commonwealth. The MassURC serves to broaden our understanding of research, showcasing investigations in over 60 subject areas. Going beyond observing, conference attendees have a chance to engage with the diverse and defining research that Massachusetts students are conducting with the support of faculty.
I entered my role as lead creative for URC in partnership with UMass Amherst during the early months of the pandemic. My objective was to create distinct, consistent, and engaging promotional materials for a research conference known for its hands-on and personal approach to an academic community gathering event. In collaboration with a sportive and encouraging governing body, MassURC’s branding has had a complete overhaul. Below, you will find examples of print products ( trifold brochures, banners, and leaflets) as well as a small sample of designs geared toward social media coverage.
